Annual reports are a key resource to promote your project.

NAM - a community-based organisation delivering HIV information to HIV-positive people and to the professionals who treat, support and care for them - suggest that an annual report provides a helpful summary and a comprehensive overview of an organisation's aims, activities, results, lessons and directions. It is an important public relations tool that can be used any time during the year to promote an organization and have an official status meeting specific requirements (e.g. a financial summary).
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Forepoint are a creative and new media design company. They’ve come up with 50 useful things for developing your annual report.
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Media Trust get to the point stating ‘your annual report... can be the single most important marketing and communications opportunity you have each year.'
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